Basic marketing : a global managerial approach /
Perreault, William D.
Basic marketing : a global managerial approach / William D. Perreault Jr. and E. Jerome McCarthy. - 13th ed. - Boston : McGraw-Hill, c1999. - xxiv, 791p. : col. ill. ; 28 cm. - The McGraw-Hill series in marketing .
Glossary : p. G1 - G12. Includes indexes.
0071158332
Marketing management.
Basic marketing : a global managerial approach / William D. Perreault Jr. and E. Jerome McCarthy. - 13th ed. - Boston : McGraw-Hill, c1999. - xxiv, 791p. : col. ill. ; 28 cm. - The McGraw-Hill series in marketing .
Glossary : p. G1 - G12. Includes indexes.
0071158332
Marketing management.