Normal view MARC view ISBD view

Consumer behavior : building marketing strategy /

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 8th ed. - Boston : Irwin McGraw-Hill, c2001. - xxiv, 775 p. : col. ill. ; 26 cm.

Includes bibliographical references, index and diskette.

ISBN: 0072316020

Subjects--Topical Terms:
Consumer behavior--United States
Market surveys--United States
Consumer behavior--Case studies--United States

LC Class. No.: HF5415.33 / U6H31 2001

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)