Marketing management /
Kotler, Philip
Marketing management / Philip Kotler. - 11th ed. - Upper Saddle River, N. J. : Prentice Hall, c2003. - xxix, 706 p.+ : ill. ; 26 cm.
Includes bibliographical references and indexes.
0130336297
Marketing--Management
HF5415.13 / K84 2003
Marketing management / Philip Kotler. - 11th ed. - Upper Saddle River, N. J. : Prentice Hall, c2003. - xxix, 706 p.+ : ill. ; 26 cm.
Includes bibliographical references and indexes.
0130336297
Marketing--Management
HF5415.13 / K84 2003