Structure, conduct and performance of leading fastfood chains in the Philippines /
Caparas, Ederlinda V.
Structure, conduct and performance of leading fastfood chains in the Philippines / Erlinda V. Caparas. - Indang, Cavite : Cavite State University- Main Campus, 1998. - 57 pages : illustrations ; 28 cm.
Thesis (BSBM - - Economics) Cavite State University.
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS)
College of Economics, Management, and Development Studies (CEMDS)
CAPARAS, EDERLINDA VIDALLON, "STRUCTURE, CONDUCT AND PERFORMANCE OF LEADING FAST FOOD CHAINS IN THE PHILIPPINES", Undergraduate Thesis, Bachelor of Science in Business Management, Major in Economics, Cavite, State University, Indang, Cavite, 1998. Adviser: Prof. Gilchor P.Cubillo.
This study was conducted to determine the following: (1) market structure of leading fast food chains in terms of degree of buyer concentration, degree of product differentiation, condition of entry and exit, and extent of market knowledge, (2) market conduct of leading fast food chains with emphasis on pricing policy, franchising policy and quality policy; and (3) market performance of leading fast food chains in terms of net income and sales trend . Fast Food companies who handled a large fraction of the total sales of leading fast food chains approaches an oligopolistic market. The computed Gini Ratio signifies that perfect inequality exists in ten leading fast food chains in terms of sales. On the other hand, the Lorenz Curve showed that inequality in ten leading fast food chains were higher. Meanwhile, products were sold as homogeneous products. Entry and exit in fast food industry was difficult. Investors/franchisers must have enough capital and knowledge before entering into the fast food industry. With regards to barriers to exit, franchisers will find it difficult to exit, once they enter into the business because of the capital used in the business. However, in terms of access to information about prices of goods, it is available to consumers which give them bases in choosing the product. Pricing in the fast food industry was mainly affected by the production cost incurred and also by the price existing in the market and/or by the pricing scheme of the competitors. Quality of the products, services, facilities and overall atmosphere of fast food outlets had a greater contribution to increase dining capacity and fast food outlets sales volume. The leading fast food chains in the Philippines exhibited an increasing trend in net income, and sales. Noodles/Pasta sector contributed the largest share in net income and sales of about 32.9 percent, and 32.5 percent, respectively. However, Jollibee Food Corporation was the leading fast food chain in terms of net income and sales.
Economics
330 / C17 1998
Structure, conduct and performance of leading fastfood chains in the Philippines / Erlinda V. Caparas. - Indang, Cavite : Cavite State University- Main Campus, 1998. - 57 pages : illustrations ; 28 cm.
Thesis (BSBM - - Economics) Cavite State University.
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS)
College of Economics, Management, and Development Studies (CEMDS)
CAPARAS, EDERLINDA VIDALLON, "STRUCTURE, CONDUCT AND PERFORMANCE OF LEADING FAST FOOD CHAINS IN THE PHILIPPINES", Undergraduate Thesis, Bachelor of Science in Business Management, Major in Economics, Cavite, State University, Indang, Cavite, 1998. Adviser: Prof. Gilchor P.Cubillo.
This study was conducted to determine the following: (1) market structure of leading fast food chains in terms of degree of buyer concentration, degree of product differentiation, condition of entry and exit, and extent of market knowledge, (2) market conduct of leading fast food chains with emphasis on pricing policy, franchising policy and quality policy; and (3) market performance of leading fast food chains in terms of net income and sales trend . Fast Food companies who handled a large fraction of the total sales of leading fast food chains approaches an oligopolistic market. The computed Gini Ratio signifies that perfect inequality exists in ten leading fast food chains in terms of sales. On the other hand, the Lorenz Curve showed that inequality in ten leading fast food chains were higher. Meanwhile, products were sold as homogeneous products. Entry and exit in fast food industry was difficult. Investors/franchisers must have enough capital and knowledge before entering into the fast food industry. With regards to barriers to exit, franchisers will find it difficult to exit, once they enter into the business because of the capital used in the business. However, in terms of access to information about prices of goods, it is available to consumers which give them bases in choosing the product. Pricing in the fast food industry was mainly affected by the production cost incurred and also by the price existing in the market and/or by the pricing scheme of the competitors. Quality of the products, services, facilities and overall atmosphere of fast food outlets had a greater contribution to increase dining capacity and fast food outlets sales volume. The leading fast food chains in the Philippines exhibited an increasing trend in net income, and sales. Noodles/Pasta sector contributed the largest share in net income and sales of about 32.9 percent, and 32.5 percent, respectively. However, Jollibee Food Corporation was the leading fast food chain in terms of net income and sales.
Economics
330 / C17 1998