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Strategic communication principles /

Strategic communication principles / materials compiled by Samuel D. Bradley. - Boston : McGraw-Hill, c2004. - xiii, 779 p. : col. ill. ; 27 cm.

Glossary : p. GL1 - GL14.

Includes references and index.

ISBN: 0073262315

Subjects--Topical Terms:
Advertising
Sales promotion
Communication in marketing

LC Class. No.: HF5823 / St8 2004

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