Principles of marketing /
Kotler, Philip
Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed. - Upper Saddle River, N. J. : Prentice Hall, c2004. - xxix, 661 pages : color illustrations ; 28 cm
Glossary : p. G1 - G11. References : p. R1 - R30.
0131018612
Marketing
RUS HF5415 / K84 2004
Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed. - Upper Saddle River, N. J. : Prentice Hall, c2004. - xxix, 661 pages : color illustrations ; 28 cm
Glossary : p. G1 - G11. References : p. R1 - R30.
0131018612
Marketing
RUS HF5415 / K84 2004