Consumers /
Arnould, Eric
Consumers / Eric Arnould, Linda Price, George Zinkhan. - 2nd ed. - Boston : Irwin, c2004. - xxv, 845 p. : col. ill. ; 25 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0071214267
Consumer behavior.
Consumer behavior--United States.
Consumers / Eric Arnould, Linda Price, George Zinkhan. - 2nd ed. - Boston : Irwin, c2004. - xxv, 845 p. : col. ill. ; 25 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0071214267
Consumer behavior.
Consumer behavior--United States.