Customer relationship management and sales performance of selected cosmetic retailing businesses in Cavite /
Del Rosario, Mark Joseph D.
Customer relationship management and sales performance of selected cosmetic retailing businesses in Cavite / Mark Joseph D. Del Rosario. - Indang, Cavite : Cavite State University- Main Campus, 2018. - xv, 61 pages : illustrations ; 28 cm.
Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS), Department of Management College of Economics, Management and Development Studies (CEMDS), Department of Management
DEL ROSARIO, MARK JOSEPH D., DIAZ, BABYLEN B., ZETA, FAITH LOUISE D. Customer Relationship Management and Sales Performance of Selected Cosmetic Retailing Businesses in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management, Cavite State University, Indang, Cavite. June 2018. Adviser: Ms. Mary Grace A. Ilagan.
The study was conducted in selected areas in Cavite, namely: Dasmarinas, Imus, and Trece Martirez, Cavite from June 2017 to June 2018. The study investigated the customer relationship management practices and sales performance of selected cosmetic retailing businesses. Specifically, it aimed; (1) to determine the profile of cosmetic retailers' customers in terms of age, sex, civil status, and educational attainment; (2) determine the customer's perception of the customer relationship management practices of cosmetic retailing businesses; (3) describe the actual sales performance of cosmetic retailers in terms of target sales per month, incentives, target quota scheduling, target customers, average sales per month, percentage of sales of repeat customers, supply purchases, commission and marketing expenses; and (4) lastly, evaluate the effect of customer relationship management practices, profiles and actual business achievements on the current sales performance of cosmetic retailers.
The age of customers of cosmetic retailing businesses ranged from 16 to 42 years old. Majorities were female single, and college graduates. The results of the study revealed customer relationship management practices (independent variable) had 96.6°/0 effects on the sales performance of cosmetic retailing businesses an (dependent variable). However, 93.4% of the effects in the dependent variable is from the average sales per month can be attributed on the identified predictor
Customer relations--Management
Consumer behavior
658.812 / D37 2018
Customer relationship management and sales performance of selected cosmetic retailing businesses in Cavite / Mark Joseph D. Del Rosario. - Indang, Cavite : Cavite State University- Main Campus, 2018. - xv, 61 pages : illustrations ; 28 cm.
Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS), Department of Management College of Economics, Management and Development Studies (CEMDS), Department of Management
DEL ROSARIO, MARK JOSEPH D., DIAZ, BABYLEN B., ZETA, FAITH LOUISE D. Customer Relationship Management and Sales Performance of Selected Cosmetic Retailing Businesses in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management, Cavite State University, Indang, Cavite. June 2018. Adviser: Ms. Mary Grace A. Ilagan.
The study was conducted in selected areas in Cavite, namely: Dasmarinas, Imus, and Trece Martirez, Cavite from June 2017 to June 2018. The study investigated the customer relationship management practices and sales performance of selected cosmetic retailing businesses. Specifically, it aimed; (1) to determine the profile of cosmetic retailers' customers in terms of age, sex, civil status, and educational attainment; (2) determine the customer's perception of the customer relationship management practices of cosmetic retailing businesses; (3) describe the actual sales performance of cosmetic retailers in terms of target sales per month, incentives, target quota scheduling, target customers, average sales per month, percentage of sales of repeat customers, supply purchases, commission and marketing expenses; and (4) lastly, evaluate the effect of customer relationship management practices, profiles and actual business achievements on the current sales performance of cosmetic retailers.
The age of customers of cosmetic retailing businesses ranged from 16 to 42 years old. Majorities were female single, and college graduates. The results of the study revealed customer relationship management practices (independent variable) had 96.6°/0 effects on the sales performance of cosmetic retailing businesses an (dependent variable). However, 93.4% of the effects in the dependent variable is from the average sales per month can be attributed on the identified predictor
Customer relations--Management
Consumer behavior
658.812 / D37 2018