Mass media research : an introduction /
Wimmer, Roger D.
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 7th ed. - Australia : Wadsworth / Thomson, c2003. - xii, 478p. : ill. 23 cm.
Glossary : p. 459-468.
Includes bibliographical references and index.
0534562744
Mass media--Research
P91.3 / W71 2003
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 7th ed. - Australia : Wadsworth / Thomson, c2003. - xii, 478p. : ill. 23 cm.
Glossary : p. 459-468.
Includes bibliographical references and index.
0534562744
Mass media--Research
P91.3 / W71 2003