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Mass media research : an introduction /

Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 6th ed. - Belmont, Calif. : Wadsworth Pub., c2000. - xi, 499p. : ill. ; 24 cm.

Glossary : p. 425 - 434.

ISBN: 0534560075

Subjects--Topical Terms:
Mass media--Research

LC Class. No.: P91.3 / W71 2000

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