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Principles of marketing /

Kotler, Philip

Principles of marketing / by Philip Kotler and Gary Armstrong. - 7th ed. - Upper Saddle River, New Jersey : Prentice-Hall, 1996. - xviii, 122 pages : illustrations ; 27 cm.

ISBN: 0132286858

Subjects--Topical Terms:
Management

LC Class. No.: HF5415 / K84 1996

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