The effects of social media in tourism industry in Tagaytay City /

Albis, Janyka G.

The effects of social media in tourism industry in Tagaytay City / by Janyka G. Albis, Nicole May B. Bartolome, Annie Rose P. Escobal, John Heinrich P. Layugan, Jolina F. Novelo, Rosevie E. Pedir and Charinna Elaine M. Romero. - Indang, Cavite : Cavite State University- Main Campus, 2016. - x , 51 pages : illustrations ; 28 cm.

Research Study (Bachelor of Science in Tourism Management) Cavite State University.

Includes bibliographical references.

College of Education (CED) College of Education (CED)

As social media sites continue to grow in popularity, it is our premise that technology is a vital part in tourism Industry in Tagaytay. This descriptive, exploratory research study drew a random sample (N=100) of males (n=28) and females (n=72) who were administered a student perception questionnaire on how social media affects the
Tourism Industry in Tagaytay. 28% percent of the participants were male and 72% were Female, studying at CVSU main campus. The result are62% strongly agreed while 1% disagreed. As a help tool in searching for directions, it was conveyed that 53% are in strong acceptance of social media, while 37% and 10% answered moderately agree and agree, accordingly. In terms of preference to social networking technology for learning in schools and universities, most of the respondents answered strongly agreed while 1% disagrees. In using social media to seek advice or suggestions about the destinations the respondents are going to visit, majority comprised of 39% moderately agree while 10% disagree. It is showing that the result of the research most of the student thinking that there's of social media in tourism industry in Tagaytay. As observed, majority of the respondents strongly agree that social media helps in promoting tourism industry in Tagaytay. In question number 2, when asked about the importance of social media, 56% strongly agreed, while 28% and 15% responded moderately agree and agree, respectively.



Tourism trade

338.4 / Ef3 2016
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