Designing quality survey questions /
Robinson, Sheila B.
Designing quality survey questions / Sheila B. Robinson, Kimberly Firth Leonard. - Los Angeles : SAGE, c2019. - xxiii, 229 pages : illustrations ; 23 cm
Includes bibliographical references and index.
Why quality surveys and questions matter -- Part I. what to consider before drafting survey questions -- Planning and predrafting -- Understanding respondents -- Part II. How to develop survey questions and response options -- Sourcing and crafting questions -- Constructing response options -- Special purpose and sensitive questions -- Part III. Knowing when a survey is ready for use -- Finalizing questions and using pretesting strategies -- Pulling it all together to maximize response -- Appendix: Checklist for quality questions design.
"Sheila B. Robinson and Kimberly Firth Leonard’s Designing Quality Survey Questions shows readers how to craft high-quality, precisely worded survey questions that elicit rich, nuanced, and ultimately useful data to help answer research and evaluation questions. The authors address challenges such as crafting demographic questions, designing questions that keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally responsive survey design, and factors that influence survey responses. Additionally, “Stories From the Field” features describe real-world experiences form practitioners who share lessons learned about survey design, and end-of-chapter exercises and discussion questions allow readers to apply the information they’ve learned."--Book cover
9781506330549 (pbk. : alk. paper)
2018021358
Social surveys--Methodology.
Questionnaires--Methodology.
HM538 / R56 2019
Designing quality survey questions / Sheila B. Robinson, Kimberly Firth Leonard. - Los Angeles : SAGE, c2019. - xxiii, 229 pages : illustrations ; 23 cm
Includes bibliographical references and index.
Why quality surveys and questions matter -- Part I. what to consider before drafting survey questions -- Planning and predrafting -- Understanding respondents -- Part II. How to develop survey questions and response options -- Sourcing and crafting questions -- Constructing response options -- Special purpose and sensitive questions -- Part III. Knowing when a survey is ready for use -- Finalizing questions and using pretesting strategies -- Pulling it all together to maximize response -- Appendix: Checklist for quality questions design.
"Sheila B. Robinson and Kimberly Firth Leonard’s Designing Quality Survey Questions shows readers how to craft high-quality, precisely worded survey questions that elicit rich, nuanced, and ultimately useful data to help answer research and evaluation questions. The authors address challenges such as crafting demographic questions, designing questions that keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally responsive survey design, and factors that influence survey responses. Additionally, “Stories From the Field” features describe real-world experiences form practitioners who share lessons learned about survey design, and end-of-chapter exercises and discussion questions allow readers to apply the information they’ve learned."--Book cover
9781506330549 (pbk. : alk. paper)
2018021358
Social surveys--Methodology.
Questionnaires--Methodology.
HM538 / R56 2019