Exposure to and effectiveness of wanted sa radyo program to housewives of Kawit, Cavite /

Armenta, Jayvie T.

Exposure to and effectiveness of wanted sa radyo program to housewives of Kawit, Cavite / by Jayvie T. Armenta and Nichael Jhansen P. Fojas. - Indang, Cavite : Cavite State University- Main Campus, 2019. - ix, 49 pages : illustrations ; cm.

Thesis (Bachelor of Arts in Journalism) Cavite State University.

Includes bibliographical references.

College of Arts and Sciences (CAS), Department of Languages and Mass Communication College of Arts and Sciences (CAS), Department of Languages and Mass Communication

ARMIENTA, JAYVIE T,. and FOJAS, NICHAEL JHANSEN P. Exposure to and Effectiveness of It wanted a Ratio Program to Housewives of Kawit, Cavite. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. June 2019. Adviser: Prof Allan Robert C. Solis.
This study was conducted to determine the exposure to and effectiveness of Wanted sa Radii program to housewives of Kawit, Cavite. Specifically, it aimed to determine the level of exposure of housewives of Kawit, Cavite to Wanted sa Radyo program; the level of effectiveness of Wanted sa Radyo in terms of anchors and solutions given by the program and the relationship between of exposure and effectiveness of Wanted sa Radyo program to housewives of Kawit, Cavite. The participants of this study were 115 housewives from 23 barangays of Kawit, Cavite who were chosen using purposive sampling and survey questionnaires were employed to gather data from the participants. Consent forms were provided to ensure the willingness of the housewives to participate in the study. The pre-testing of the instrument was employed to the selected random participants to ensure the validity of the questionnaire. Results showed that the participants were moderately exposed to the Wanted sa Radyo program. Results also showed that Wanted sa Radyo anchors were highly effective and the problem solutions given by the program were also highly effective. In essence, there was no significant relationship between exposure and effectiveness of Wanted .'w Rudy° to selected housewives of Kawit, Cavite.



Radio programs
Radio broadcasting

384.54 / Ar5 2019
Copyright © 2023. Cavite State University | Koha 23.05