Meeting, conference and convention management /

Meeting, conference and convention management / 3G E-Learning. - [UAE] : 3G Elearning FZ LLC, c2014. - 266 pages : illustrations ; 28 cm + 1 video disc of DVD : sound, color (4 3/4 in)

Includes bibliographical references.

Meeting, conference, and convention -- Event management -- Event marketing -- Event evaluation and planning -- Event promotion, advertising, and public relations -- Event organization and follow up -- Planning and organizing a conference -- Event analysis -- Event strategic planning and resource management -- Logistics.

9789351151685 (paperback)


Special events--Management
Special events--Marketing
Meetings
Congresses and conventions

GT3405 / T41 2014
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