Advanced presentations by design : creating communication that drives action /

Abela, Andrew V.

Advanced presentations by design : creating communication that drives action / Andrew V. Abela. - Second edition. - San Francisco : Pfeiffer, A Wiley Imprint, c2013 - xvi, 203 pages : illustrations ; 28 cm

Includes bibliographical references and index.

Part I: Who? -- Audience -- Part II: What? -- Objective -- Problem solution -- Evidence -- Part III: How? -- Part IIIA: How to tell your story? -- Anecdotes -- Story -- Part IIIB: How to show your story -- Visuals -- Layout -- Part IV: Who, Again? -- Stakeholders and measurement -- Conclusion -- Part V Appendices -- Appendix A. Worksheets -- Appendix B. Extreme presentation makeover -- Appendix C. Thirty-six layouts that pass the squint test -- Appendix D. Further reading -- Appendix E. 1,000 Good books.

9781118347911 (paperback)

2013001014


Business presentations
Business communication

HF5718.22 / Ab3 2013
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