Hospitality sales and advertising /

Abbey, James R.

Hospitality sales and advertising / James R. Abbey. - Mich. : Educational Institute, c1989. - xii, 513 pages : illustrations ; 29 cm

Glossary : p. G500 - G507. Includes bibliographical references and index.

0866120483


Hospitality industry--Marketing.
Advertising--Hospitality industry.

TX911.3 / Ab1 1989
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