Strategic management of health care organizations /
Duncan, W. Jack
Strategic management of health care organizations / W. Jack Duncan, Peter M. Ginter, Linda E. Swayne. - 3rd ed. - Malden, Mass. : Blackwel Pub., c1998. - xv, 857 p. : col. ill. ; 23 cm.
Includes bibliographical references and index.
1557869685
Health facilities--Administration.
Strategic planning.
Health services--Organization & administration.
Health planning--Organization & administration.
Organizational innovation.
Marketing health services--Methods.
Strategic management of health care organizations / W. Jack Duncan, Peter M. Ginter, Linda E. Swayne. - 3rd ed. - Malden, Mass. : Blackwel Pub., c1998. - xv, 857 p. : col. ill. ; 23 cm.
Includes bibliographical references and index.
1557869685
Health facilities--Administration.
Strategic planning.
Health services--Organization & administration.
Health planning--Organization & administration.
Organizational innovation.
Marketing health services--Methods.