Hospitality marketing management /
Reid, Robert D.
Hospitality marketing management / Robert D. Reid, David C. Bojanic. - 5th ed. - Hoboken, N. J. : John Wiley & Sons, c2010. - xv, 656 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780470088586 (cloth)
2008021436
Hospitality industry--Marketing.
Food service--Marketing.
Restaurants--Marketing.
Hospitality marketing management / Robert D. Reid, David C. Bojanic. - 5th ed. - Hoboken, N. J. : John Wiley & Sons, c2010. - xv, 656 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780470088586 (cloth)
2008021436
Hospitality industry--Marketing.
Food service--Marketing.
Restaurants--Marketing.