Marketing for hospitality and tourism /
Kotler, Philip
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - Englewood Cliffs, N. J. : Prentice Hall, c1996. - xv, 704p. : ill. (chiefly col.) ; 25 cm.
Includes bibliographical references.
013858267X
Marketing.
Tourist trades.
Hospitality industry.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - Englewood Cliffs, N. J. : Prentice Hall, c1996. - xv, 704p. : ill. (chiefly col.) ; 25 cm.
Includes bibliographical references.
013858267X
Marketing.
Tourist trades.
Hospitality industry.