Wiley international encyclopedia of marketing /
Wiley international encyclopedia of marketing /
editor's-in-chief, Jagdish Sheth, Naresh Malhotra.
- Chichester, West Sussex, U. K. : Wiley, 2011.
- 7 v. : ill. ; 26 cm.
9781405161787 (set)
Marketing--Encyclopedias.
Advertising--Encyclopedias.
Consumption (Economics)--Encyclopedias.
9781405161787 (set)
Marketing--Encyclopedias.
Advertising--Encyclopedias.
Consumption (Economics)--Encyclopedias.