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Advertising handbook of advertising /

Nelson, Carol, 1953 -

Advertising handbook of advertising / Carol Nelson, Herschell Gordon Lewis ; foreword by Rance Crain. - Lincolnwood, Ill. : NTC Business Books, c1998. - xi, 228p. : ill. ; 22 cm.

Includes bibliographical references.

ISBN: 0844236705

Subjects--Topical Terms:
Advertising--Handbooks, manuals, etc.

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