Marketing : principles and strategy /
Assael, Henry
Marketing : principles and strategy / Henry Assael. - 2nd ed. - Forth Worth, [Tex.] : Dryden Press, c1993. - xxix, 771p. : col. ill. ; 26 cm. - The Dryden Press series in marketing .
Glossary : p. G1 - G26. Includes bibliographical references and index.
0030767083
Marketing.
Marketing : principles and strategy / Henry Assael. - 2nd ed. - Forth Worth, [Tex.] : Dryden Press, c1993. - xxix, 771p. : col. ill. ; 26 cm. - The Dryden Press series in marketing .
Glossary : p. G1 - G26. Includes bibliographical references and index.
0030767083
Marketing.