Capital Industries, Inc. Cubao, Quezon City /

Pereña, Nerissa P.

Capital Industries, Inc. Cubao, Quezon City / by Nerissa P. Pereña. - Indang, Cavite : Cavite State University- Main Campus, 2002. - xiv, 76 pages : illustrations ; 28 cm.

Field study (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS) College of Economics, Management, and Development Studies (CEMDS)

PEREÑA,, NERISSA P. Capital Industries, Inc. Cubao,Quezon City. A Field Study Report Bachelor of Science in Business Management major in Marketing,Cavite State University, Indang Cavite. April 2002: Adviser: Mr. Roderick M. Rupido.

A three-month field study was conducted at CapitalIndustries, Inc. located at 147 Boni Serrano corner 8" Avenue Cubao, Quezon City from May 16, 2001 to August 18, 2001 to identify problems affecting the department of accounting/credit and collection of the firm and to recommend feasible solutions for such problems.

Data were collected through observations and actual interviews with the different heads of the company. Other data were collected from the brochures, pamphlet and other related reading materials. The financial data was provided to the student by the company. Other related data were obtained from the Libraries of CvSU, Tagaytay City and on the Securities and Exchange Commission (SEC).

The author observed that the products and services are of high quality that gave satisfaction to the customers. The company follows the rules of ethics and they have a dress code or uniform.

Exposure to different activities in said department was the major responsibilities performed by the trainee.

Clerical works such as filing the paid and non-paid invoice, sorting, encoding, answering phone calls and photocopying were also done. Computing the monthly incentives, encashing, depositing, encoding in sales book and filing the check voucher, were done at the Finance Department. These activities were considered strengths of the trainee.

The author recommends proper delegation of authority to avoid overlapping of duties. The company should have a rigid regular monitoring of the collector’s routes as changes initiated by collectors appear to happen without consultation. It is further
recommended that the firm advertise the products and services to help increase market size and clientele. Several computer units must be upgraded and new units and programs must be acquired.



Marketing

658.8 / P41 2002
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