Communication for society : purposive communication /
Uychoco, Marikit Tara A.
Communication for society : purposive communication / Marikit Tara A. Uychoco, Maria Lorena Santos. - First edition - Manila, Philippines : Rex Book Store, Inc., c2018 - xii, 232 pages ; 26 cm
Includes bibliographical references and index.
Academic research for Philippine society -- Communication in the twenty -first century -- Public speaking and reports in the information age -- The documented essay on a concept -- Corporate communication in Philippine society -- Corporate culture and communication -- Persuasive speaking in private and public institutions.
"Communication for society: purposive communication is a tertiary-level textbook for the general education course purposive communication, as required by the commission on higher education (CHED) memorandum order no. 20 series of 2013 of the republic of the Philippines.
Three colleges courses from the university of the Philippines --english 10 (freshman, english), english 30 (english for the professions), and communication 3 (oral communication)-- were combined into one college freshman, english course, which is now known as purposive communication. The course is both pragmatic and aspirational; it helps students in using english language skills to gain and share knowledge and insights with different discourse communities in the Philippines, as well as in using these skills to create and critique knowledge for the good of Philippine society."--Back cover
9789712386688 (paperback)
Communication--Study and teaching
P91.3 / Uy1 2018
Communication for society : purposive communication / Marikit Tara A. Uychoco, Maria Lorena Santos. - First edition - Manila, Philippines : Rex Book Store, Inc., c2018 - xii, 232 pages ; 26 cm
Includes bibliographical references and index.
Academic research for Philippine society -- Communication in the twenty -first century -- Public speaking and reports in the information age -- The documented essay on a concept -- Corporate communication in Philippine society -- Corporate culture and communication -- Persuasive speaking in private and public institutions.
"Communication for society: purposive communication is a tertiary-level textbook for the general education course purposive communication, as required by the commission on higher education (CHED) memorandum order no. 20 series of 2013 of the republic of the Philippines.
Three colleges courses from the university of the Philippines --english 10 (freshman, english), english 30 (english for the professions), and communication 3 (oral communication)-- were combined into one college freshman, english course, which is now known as purposive communication. The course is both pragmatic and aspirational; it helps students in using english language skills to gain and share knowledge and insights with different discourse communities in the Philippines, as well as in using these skills to create and critique knowledge for the good of Philippine society."--Back cover
9789712386688 (paperback)
Communication--Study and teaching
P91.3 / Uy1 2018