Business research with statistical applications : textbook and guidebook for doing and writing research /

Te, Danilo M.

Business research with statistical applications : textbook and guidebook for doing and writing research / Danilo M. Te, Divina V. Sabanal, Jovelyn A. Castro, Christhoffer P. Lelis. - First edition - Manila, Philippines : Rex Book Store, c2019 - vi, 180 pages : illustrations ; 25 cm - BIZ - ACCT series .

Includes bibliographical references and index.

Introduction to business research -- Research structure and content -- Literature review and citation -- Research methodology and statistical tools --
Research measurement, application, and interpretations -- Presentation of the demographic profile and the descriptive findings -- Multivariate technique 1: factor analysis -- Multivariate technique 2: multiple regression analysis -- Conclusions and recommendations formulation -- Manuscript fine -tuning and formatting; other research forms.


"Business research with statistical application is a 3-in 1 book that centers on the following topics; knowing business research, writing business research, and applying the statistical tools for business research. It is comprised of 10 chapters where the essence of basic research and their business applications are captured and illustrated step-by-step for easy understanding, be it for students or researchers. Thus, this book could be a textbook and a guide book at the same time. This book is intended for college students; however, graduate school students may also find some value in using this basic research book. It could also be a guide book for some researchers and research teachers."--Back cover

9786210400922


Business--Research --Philippines
Research--Methodology

HD30.4 / T22 2019
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