Pricing strategy and its influence to profitability of selected local drugstore in Cavite /
Colada, Camille L.
Pricing strategy and its influence to profitability of selected local drugstore in Cavite / by Camille L. Colada, Janica H. Fantilaga and Hanna Mikaela V. Galang. - Indang, Cavite : Cavite State University- Main Campus, 2019. - viii, 44 pages : illustrations ; 28 cm.
Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS), Department of Management College of Economics, Management and Development Studies (CEMDS), Department of Management
COLADA, CAMILLE L., FANTILAGA, JANICA I-1., GALANG, HANNA MIKAELA V.
Pricing Strategy and its Influence to Profitability of Selected Local Drugstore in Cavite.
Undergraduate Thesis. Bachelor of Science in Business Management major in Financial
Management and Marketing Management. Cavite State University, Indang Campus,
Cavite. June 2019. Adviser: Ms. Janice E. Paiton.
The study was conducted from August 2018 to May 2019 in selected local drugstore in
Cavite.
The study focused on the pricing strategy and its influence to profitability of selected
local drugstore in Cavite . It had these objectives: (1) determine the profile of selected
drugstores in terms of years of operation, business ownership and capitalization; (2) determine
the pricing strategy in terms of breakeven pricing, competition based pricing, cost-plus pricing
and value-based pricing; (3) determine the profitability of local drugstore in selected area of
Cavite; (4) determine the influence of pricing strategy to profitability; (5) determine the
problems encountered by the drugstore in preparing their pricing strategy
Descriptive method was used to analyze the study. The participants of the study are the
owners/managers of selected local drugstore in Cavite.
Result shows that the Influences of pricing strategy to profitability of the local drugstore
in Cavite are not significantly different. Based on the result the before and after pricing strategy
have a IOW change in profit, therefore pricing strategy have no influence on the profitability of
selected local drugstores in Cavite.
In terms of pricing strategy, value-based pricing was the highly implemented method of
the local drugstores followed by break even pricing. Competition based pricing and cost-plus
pricing were the moderately implemented by the local drugstoreIn terms of profitability, out of
140 participants only 12 answered the question before using pricing strategy Based on the
result seven of the participants lost their profit and five increased their profit. Furthermore, after
using pricing strategy 16 participants lost their profit and 140 increase their profit.
Based on the study, lack of supply and competitors’ strategy were the top two problems
encountered by the drugstore
Pricing
Marketing--Decision making
658.816 / C67 2019
Pricing strategy and its influence to profitability of selected local drugstore in Cavite / by Camille L. Colada, Janica H. Fantilaga and Hanna Mikaela V. Galang. - Indang, Cavite : Cavite State University- Main Campus, 2019. - viii, 44 pages : illustrations ; 28 cm.
Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS), Department of Management College of Economics, Management and Development Studies (CEMDS), Department of Management
COLADA, CAMILLE L., FANTILAGA, JANICA I-1., GALANG, HANNA MIKAELA V.
Pricing Strategy and its Influence to Profitability of Selected Local Drugstore in Cavite.
Undergraduate Thesis. Bachelor of Science in Business Management major in Financial
Management and Marketing Management. Cavite State University, Indang Campus,
Cavite. June 2019. Adviser: Ms. Janice E. Paiton.
The study was conducted from August 2018 to May 2019 in selected local drugstore in
Cavite.
The study focused on the pricing strategy and its influence to profitability of selected
local drugstore in Cavite . It had these objectives: (1) determine the profile of selected
drugstores in terms of years of operation, business ownership and capitalization; (2) determine
the pricing strategy in terms of breakeven pricing, competition based pricing, cost-plus pricing
and value-based pricing; (3) determine the profitability of local drugstore in selected area of
Cavite; (4) determine the influence of pricing strategy to profitability; (5) determine the
problems encountered by the drugstore in preparing their pricing strategy
Descriptive method was used to analyze the study. The participants of the study are the
owners/managers of selected local drugstore in Cavite.
Result shows that the Influences of pricing strategy to profitability of the local drugstore
in Cavite are not significantly different. Based on the result the before and after pricing strategy
have a IOW change in profit, therefore pricing strategy have no influence on the profitability of
selected local drugstores in Cavite.
In terms of pricing strategy, value-based pricing was the highly implemented method of
the local drugstores followed by break even pricing. Competition based pricing and cost-plus
pricing were the moderately implemented by the local drugstoreIn terms of profitability, out of
140 participants only 12 answered the question before using pricing strategy Based on the
result seven of the participants lost their profit and five increased their profit. Furthermore, after
using pricing strategy 16 participants lost their profit and 140 increase their profit.
Based on the study, lack of supply and competitors’ strategy were the top two problems
encountered by the drugstore
Pricing
Marketing--Decision making
658.816 / C67 2019