Facebook political memes and public image of government officials as perceived by selected youth of Mendez, Cavite /
Alegre, Cathleen Anne L.
Facebook political memes and public image of government officials as perceived by selected youth of Mendez, Cavite / by Cathleen Anne L. Alegre and Julie Ann U. Parin. - Indang, Cavite : Cavite State University- Main Campus, 2019. - xiv, 97 pages : illustrations ; 28 cm.
Thesis (Bachelor of Arts in Journalism) Cavite State University.
Includes bibliographical references.
College of Arts and Sciences (CAS), Department of Languages and Mass Communication College of Arts and Sciences (CAS), Department of Languages and Mass Communication
Alegre, Cathleen Anne L. and Parin, Julie Ann U., Facebook Political Memes, and
Public Image of Government Officials as Perceived by Selected Youth of Mendez, Cavite.
Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang,
Cavite. June 2019. Adviser: Prof. Lisette D. Mendoza.
This study aimed to determine the exposure of participants to Facebook political memes
and the public image of government officials. Specifically, this study aimed to identify the
participants' level of exposure to Facebook political memes, the government officials' public
image as perceived by the participants and the relationship between the level of exposure to
Facebook political memes and their perception of government officials' public image.
The study was a descriptive type of research that used survey questionnaires that were
answered by four hundred eighty (480) youth of Mendez, Cavite. They were chosen using
purposive sampling technique. This study used frequency count to determine the
participants' level of exposure of Facebook and Facebook political memes, and Chi-
square Test of Association to determine the relationship between the level of exposure and their
perception of public image.
The findings of this study revealed that the youth of Mendez, Cavite had average
exposure to political memes on Facebook. Their perceptions on the government officials'
public image were moderately affected. In addition, it was also determined that the perception of
the youth of Mendez, Cavite on the public image of government officials depended on their level
of exposure to Facebook political memes. The relationship existing between the two variables
was statistically significant.
Internet and activism
Internet--Social aspects
Social media--Political aspects
302.231 / Al2 2019
Facebook political memes and public image of government officials as perceived by selected youth of Mendez, Cavite / by Cathleen Anne L. Alegre and Julie Ann U. Parin. - Indang, Cavite : Cavite State University- Main Campus, 2019. - xiv, 97 pages : illustrations ; 28 cm.
Thesis (Bachelor of Arts in Journalism) Cavite State University.
Includes bibliographical references.
College of Arts and Sciences (CAS), Department of Languages and Mass Communication College of Arts and Sciences (CAS), Department of Languages and Mass Communication
Alegre, Cathleen Anne L. and Parin, Julie Ann U., Facebook Political Memes, and
Public Image of Government Officials as Perceived by Selected Youth of Mendez, Cavite.
Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang,
Cavite. June 2019. Adviser: Prof. Lisette D. Mendoza.
This study aimed to determine the exposure of participants to Facebook political memes
and the public image of government officials. Specifically, this study aimed to identify the
participants' level of exposure to Facebook political memes, the government officials' public
image as perceived by the participants and the relationship between the level of exposure to
Facebook political memes and their perception of government officials' public image.
The study was a descriptive type of research that used survey questionnaires that were
answered by four hundred eighty (480) youth of Mendez, Cavite. They were chosen using
purposive sampling technique. This study used frequency count to determine the
participants' level of exposure of Facebook and Facebook political memes, and Chi-
square Test of Association to determine the relationship between the level of exposure and their
perception of public image.
The findings of this study revealed that the youth of Mendez, Cavite had average
exposure to political memes on Facebook. Their perceptions on the government officials'
public image were moderately affected. In addition, it was also determined that the perception of
the youth of Mendez, Cavite on the public image of government officials depended on their level
of exposure to Facebook political memes. The relationship existing between the two variables
was statistically significant.
Internet and activism
Internet--Social aspects
Social media--Political aspects
302.231 / Al2 2019