Consumer behavior /
Hoyer, Wayne D.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. - Seventh edition. Philippine edition. - Taguig City : Cengage Learning Asia Pte Ltd, c2019. - xviii, 525 pages : illustrations ; 26 cm
"Printed in the Philippines."--Copyright page. Includes glossary and index.
Part 1. An introduction to consumer behavior -- Understanding consumer behavior -- Appendix: developing information about consumer behavior -- Part 2. Psychological core -- Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- Part 3. The process of making decisions -- Problem recognition and information search -- Judgement and decision-making based on high effort -- Judgement and decision-making based on low effort -- Post-decision processes -- Part 4. The consumer’s culture -- Social influences on consumer behavior -- Consumer diversity -- Household and social class influences -- Psychographics: values, personality, and lifestyles -- Part 5. Consumer behavior outcomes and issues -- Innovations: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics, and social responsibility in today’s consumer society.
9789814846998 (pbk.)
Consumer behavior
Consumers
HF5415.32 / H85 2019
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. - Seventh edition. Philippine edition. - Taguig City : Cengage Learning Asia Pte Ltd, c2019. - xviii, 525 pages : illustrations ; 26 cm
"Printed in the Philippines."--Copyright page. Includes glossary and index.
Part 1. An introduction to consumer behavior -- Understanding consumer behavior -- Appendix: developing information about consumer behavior -- Part 2. Psychological core -- Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- Part 3. The process of making decisions -- Problem recognition and information search -- Judgement and decision-making based on high effort -- Judgement and decision-making based on low effort -- Post-decision processes -- Part 4. The consumer’s culture -- Social influences on consumer behavior -- Consumer diversity -- Household and social class influences -- Psychographics: values, personality, and lifestyles -- Part 5. Consumer behavior outcomes and issues -- Innovations: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics, and social responsibility in today’s consumer society.
9789814846998 (pbk.)
Consumer behavior
Consumers
HF5415.32 / H85 2019