Managing sport business : an introduction /
Managing sport business : an introduction /
edited by David Hassan.
- Second edition
- London : Routledge, 2018.
- xxxi, 673 pages : illustrations ; 25 cm
- Foundations of sport management .
Previous edition: 2012.
Includes bibliographical references and index.
Part 1. The sports management context -- The sport business industry in the twenty-first century -- Sport in the global marketplace
-- The social and cultural management of sport: contemporary arguments concerning the case for specificity -- Sport policy and the structure of sport in the UK -- The governance and regulation of sport -- Managing sport in the nonprofit sector -- Sport in emerging markets -- Sport for development; what’s in a name? -- Managing sporting access and participation: an international perspective --
Part 2. The application of business management to sport -- Organization theory and sport management -- Strategy and planning in the context of sport -- Human resource management and the business of sport -- The management and measurement of organizational performance -- Budgeting and budgetary control in sport -- Sport marketing management and communication --
Media rights in professional club football -- Sport and retailing -- Sports coaching in a business context? -- Part 3. Facets of sport business -- Delivering sport in the global context -- Managing sport volunteers -- Sport and corporate partnerships -- Sport and the law: considerations for sport managers -- Managing high performance sport -- Sport, the media and strategic communications management -- Information and communications technology and its use in sport business -- Planning and managing the stadium experience -- Promoting accessibility for disabled and older fans to European stadia: an holistic journey-sequence approach (HOPES) -- Sport event management -- Managing social responsibility in sport -- Researching sport management -- Sport and social media -- Managing the business of sport in the twenty-first century: future trends and challenges.
"Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.
The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section survey a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.
With additional online resources available for instructors, this book is essential reading for all students of sport management and sport business."--Back cover
9781138291386 (paperback)
Sports administration
Sports--Economic aspects
GV713 / M31 2018
Previous edition: 2012.
Includes bibliographical references and index.
Part 1. The sports management context -- The sport business industry in the twenty-first century -- Sport in the global marketplace
-- The social and cultural management of sport: contemporary arguments concerning the case for specificity -- Sport policy and the structure of sport in the UK -- The governance and regulation of sport -- Managing sport in the nonprofit sector -- Sport in emerging markets -- Sport for development; what’s in a name? -- Managing sporting access and participation: an international perspective --
Part 2. The application of business management to sport -- Organization theory and sport management -- Strategy and planning in the context of sport -- Human resource management and the business of sport -- The management and measurement of organizational performance -- Budgeting and budgetary control in sport -- Sport marketing management and communication --
Media rights in professional club football -- Sport and retailing -- Sports coaching in a business context? -- Part 3. Facets of sport business -- Delivering sport in the global context -- Managing sport volunteers -- Sport and corporate partnerships -- Sport and the law: considerations for sport managers -- Managing high performance sport -- Sport, the media and strategic communications management -- Information and communications technology and its use in sport business -- Planning and managing the stadium experience -- Promoting accessibility for disabled and older fans to European stadia: an holistic journey-sequence approach (HOPES) -- Sport event management -- Managing social responsibility in sport -- Researching sport management -- Sport and social media -- Managing the business of sport in the twenty-first century: future trends and challenges.
"Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.
The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section survey a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.
With additional online resources available for instructors, this book is essential reading for all students of sport management and sport business."--Back cover
9781138291386 (paperback)
Sports administration
Sports--Economic aspects
GV713 / M31 2018