Introduction to meetings, incentives, conferences and events management (MICE) /

Bajao, Grayfield T.

Introduction to meetings, incentives, conferences and events management (MICE) / Grayfield T. Bajao, Rene D. Osorno, Nemesia W. Devero. - Quezon City : Wiseman's Books Trading, Inc., c2020. - v, 216 pages : illustrations ; 26 cm

Includes appendices and bibliographical references.

Plan and develop event proposal or bid -- Develop an event concept -- Develop an event program -- Select event venue and site -- Develop and update event industry knowledge -- Provide on-site event management services -- Mange contractors for indoor events -- Develop and update knowledge on protocol.

9786214180974 (pbk)


Special events--Management
Special events industry

GT3405 / B16 2020
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