Customer service in business : keeping your customers close and loyal /

Pardillo, Jonah C.

Customer service in business : keeping your customers close and loyal / by Jonah C. Pardillo. - Ashland : Society Publishing, 2021 - 1 online resource (xxii, 265, pages) : color illustrations.

https://portal.igpublish.com/iglibrary/ is required to read this e-book.

Include index

1. Introduction to customer service -- 2. Globalization and changing customer expectations -- 3. Customer service strategy -- 4. Essential skills in customer service -- 5. Importance of communication skills in customer service -- 6. Establishing relationship with customers and building a loyal niche -- 7. Technology in customer service -- 8. Managing customer service -- 9. Future of consumer service

The book 'Customer Service in Business: Keeping your customers close and loyal' takes the readers through the significance of the customers in businesses and hence the importance that customer service plays in running successful businesses. It chalks out several ways in which the businesses try to keep their customers loyal to their products or services and the methods they employ to ensure this. The businesses rely heavily on retaining their old customers, which is why the customer preferences and likings must be of utmost priority for them. The book also outlines various challenges that arise inn customer service and how one can deal with them.

9781774076637 (e-book)


Customer services

HF5415 / P21 2021
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