Strategic management : a procedural approach with cases /
Aduana, Nick L.
Strategic management : a procedural approach with cases / Nick L. Aduana. - Quezon City : C&E Publishing, Inc., c2021. - ix, 208 pages ; cm
Includes bibliographical references and index.
Preface -- UNIT 1- ENVIRONMENTAL ANALYSIS -- Understanding Strategic Management -- The Physical Environment Analysis -- The Societal Environment Analysis -- The Industry Environment Analysis -- The Internal Environment Analysis -- Strategic Environment Analysis Tools and Techniques -- Unit 1 Summary -- UNIT 2- STRATEGY FORMULATION -- Corporate Level Strategy -- Business Level Strategy -- Functional Level Strategy -- Unit 2 Summary -- UNIT 3- STRATEGY IMPLEMENTATION -- Strategy Implementation: Corporate Level -- Strategy Implementation: Business and Functional Levels -- Unit 3 Summary -- UNIT 4- STRATEGY EVALUATION AND CONTROL -- Strategy Evaluation and Control: Corporate Level -- Strategy Evaluation and Control: Business and Functional Levels -- Unit 4 Summary -- UNIT 5- CASE STUDY -- Case Study Analysis -- References -- Index.
"With strategic management being considered the capstone course of all management and business subjects, Strategic Management: A Procedural Approach with Cases addresses the common need of business students to gain a deeper understanding of the subject. The book covers the entire strategic management process at the corporate, business, and functional levels of a company. It discusses the different approaches, techniques, tools and models used in the analysis of the environmental layers of a business and strategy formulation, implementation, and evaluation and control. Furthermore, it examines the methods of conducting a case study analysis. Case studies and real-life scenarios are provided to enable students to apply the concepts and theories they learned and develop and enhance their logical, analytical, and decision-making skills."--Back cover
9789719813507 (paperback)
Strategic planning
Strategic planning--Case studies
HD30.28 / Ad9 2021
Strategic management : a procedural approach with cases / Nick L. Aduana. - Quezon City : C&E Publishing, Inc., c2021. - ix, 208 pages ; cm
Includes bibliographical references and index.
Preface -- UNIT 1- ENVIRONMENTAL ANALYSIS -- Understanding Strategic Management -- The Physical Environment Analysis -- The Societal Environment Analysis -- The Industry Environment Analysis -- The Internal Environment Analysis -- Strategic Environment Analysis Tools and Techniques -- Unit 1 Summary -- UNIT 2- STRATEGY FORMULATION -- Corporate Level Strategy -- Business Level Strategy -- Functional Level Strategy -- Unit 2 Summary -- UNIT 3- STRATEGY IMPLEMENTATION -- Strategy Implementation: Corporate Level -- Strategy Implementation: Business and Functional Levels -- Unit 3 Summary -- UNIT 4- STRATEGY EVALUATION AND CONTROL -- Strategy Evaluation and Control: Corporate Level -- Strategy Evaluation and Control: Business and Functional Levels -- Unit 4 Summary -- UNIT 5- CASE STUDY -- Case Study Analysis -- References -- Index.
"With strategic management being considered the capstone course of all management and business subjects, Strategic Management: A Procedural Approach with Cases addresses the common need of business students to gain a deeper understanding of the subject. The book covers the entire strategic management process at the corporate, business, and functional levels of a company. It discusses the different approaches, techniques, tools and models used in the analysis of the environmental layers of a business and strategy formulation, implementation, and evaluation and control. Furthermore, it examines the methods of conducting a case study analysis. Case studies and real-life scenarios are provided to enable students to apply the concepts and theories they learned and develop and enhance their logical, analytical, and decision-making skills."--Back cover
9789719813507 (paperback)
Strategic planning
Strategic planning--Case studies
HD30.28 / Ad9 2021