Marketing system analysis of hybrid orchids in Cavite /
Nuestro, Marife N.
Marketing system analysis of hybrid orchids in Cavite / by Marife N. Nuestro. - Indang, Cavite, Cavite State University- Main Campus, 1997. - 53 pages : illustrations ; 28 cm.
Thesis (B.S.B.M.--Marketing) Don Severino Agricultural College
Includes bibliographical references.
College of Agriculture, Food, Environment and Natural Resources (CAFENR) College of Agriculture, Food, Environment and Natural Resources (CAFENR)
NUESTRO, MARIFE NUESTRO. Don Severino Agricultural College, Indang, Cavite, April 1997. Marketing System Analysis of Hybrid Orchids in Cavite. Adviser: Dr. Alice T. Valerio.
This study was conducted to determine the market system of hybrid orchids in Cavite with emphasis on the following: 1) consumers' preference among the hybrid orchids; 2) marketability of hybrid orchids; 3) market structure of hybrid orchids in terms of degree of buyer and seller concentration, degree of product differentiation, condition of entry and exit and extent of market knowledge; 4) channel of distribution of hybrid orchids; and 5) problems encountered in marketing of hybrid orchids in Cavite. A total of 105 respondents, 55 producer-respondents and 50 buyer-respondents composed the samples of the study. Data collection was done through personal interview with the respondents.
The producer-respondents' created an atomistic type of market, while the buyers created an oligopolistic type of market. Products were sold as homogenous product. There was of ease in entry in the business thus, approaching a purely Competitive/atomistic type of market and a difficulty in the exit from the business, implying an oligopsolistic/oligopsonistic type of market. Market perfection existed due to adequacy of information in the marketing system. Two level channels existed in marketing hybrid orchids - the wholesaler and the wholesaler-retailer. Dendrobium was the most preferred by buyers thus, was also the most marketable among the three orchid varieties. Problems like limited buyers, lack of transportation facilities and lack of government support were cited. Lack of capital of middlemen hindered their operation.
Orchids
635.9 / N88 1997
Marketing system analysis of hybrid orchids in Cavite / by Marife N. Nuestro. - Indang, Cavite, Cavite State University- Main Campus, 1997. - 53 pages : illustrations ; 28 cm.
Thesis (B.S.B.M.--Marketing) Don Severino Agricultural College
Includes bibliographical references.
College of Agriculture, Food, Environment and Natural Resources (CAFENR) College of Agriculture, Food, Environment and Natural Resources (CAFENR)
NUESTRO, MARIFE NUESTRO. Don Severino Agricultural College, Indang, Cavite, April 1997. Marketing System Analysis of Hybrid Orchids in Cavite. Adviser: Dr. Alice T. Valerio.
This study was conducted to determine the market system of hybrid orchids in Cavite with emphasis on the following: 1) consumers' preference among the hybrid orchids; 2) marketability of hybrid orchids; 3) market structure of hybrid orchids in terms of degree of buyer and seller concentration, degree of product differentiation, condition of entry and exit and extent of market knowledge; 4) channel of distribution of hybrid orchids; and 5) problems encountered in marketing of hybrid orchids in Cavite. A total of 105 respondents, 55 producer-respondents and 50 buyer-respondents composed the samples of the study. Data collection was done through personal interview with the respondents.
The producer-respondents' created an atomistic type of market, while the buyers created an oligopolistic type of market. Products were sold as homogenous product. There was of ease in entry in the business thus, approaching a purely Competitive/atomistic type of market and a difficulty in the exit from the business, implying an oligopsolistic/oligopsonistic type of market. Market perfection existed due to adequacy of information in the marketing system. Two level channels existed in marketing hybrid orchids - the wholesaler and the wholesaler-retailer. Dendrobium was the most preferred by buyers thus, was also the most marketable among the three orchid varieties. Problems like limited buyers, lack of transportation facilities and lack of government support were cited. Lack of capital of middlemen hindered their operation.
Orchids
635.9 / N88 1997