Impact of GMA 7's "I'm Ready" infomercial in the level disaster preparedness of the selected residents of Brgy. Kanluran, Rosario, Cavite /
Garcia, Katherine Grace M.
Impact of GMA 7's "I'm Ready" infomercial in the level disaster preparedness of the selected residents of Brgy. Kanluran, Rosario, Cavite / by Katherine Grace M. Garcia. - Indang, Cavite : Cavite State University- Main Campus, 2013. - xiii, 94 pages : illustrations ; 28 cm.
Thesis (Bachelor of Arts in Mass Communication Major in Journalism) Cavite State University.
Includes bibliographical references.
College of Arts and Sciences (CAS) College of Arts and Sciences (CAS)
GARCIA, KATHERINE GRACE M. Impact OF GMA 7's "I-M Ready" Infomercial in the Level of Disaster Preparedness of the Selected Residents of Brgy. Kanluran, Rosario, Cavite. Bachelor of Arts in Mass Communication, Cavite State University, Indang. Cavite April 2013. Ms. Angenelle Anne Ambion.
The study titled Impact OF GMA 7's "I-M Ready" Infomercial in the Level of Disaster Preparedness of the Selected Residents of Brgy. Kanluran, Rosario Cavite was conducted at Brgy. Kanluran, Rosario Cavite. The study aimed to 1) determine GMA 7's "I-M ready" level of awareness in selected homes at Brgy. Kanluran, Rosario Cavite; 2) determine the level of preparedness in terms of organized materials and standard operating procedures of the selected residents of Brgy. Kanluran, Rosario Cavite before and after their exposure to the "IM Ready” Infomercial; 3). determine the relationship between the awareness to GMA 7's "IM ready" infomercial and the level of preparedness of the selected residents in Brgy. Kanluran, Rosario, Cavite. The participants of the study were two hundred eighty -four (284) residents of Brgy. Kanluran, Rosario, Cavite. The respondents were the people who gets affected whenever a typhoon hits their area. The research instrument was a modified rating scale divided into three parts. This was designed especially to determine the level of preparedness of the selected residents of Brgy. Kanluran, Rosario, Cavite before and after their exposure to the "IM Ready" infomercial through a questionnaire that will test their knowledge regarding the IM Ready infomercial and their level of disaster preparedness before and after their exposure to the infomercial.
An interview with the Brgy. Captain was also done in order to further support the study. Three guide questions was used by the researcher in order to obtain sufficient data from the interviewer which would support the result of the survey. The results showed that one hundred sixty-seven (167) or 58.8 percent of the respondents were aware of the IM Ready infomercial. The data gathered also showed that there was an increase of disaster preparedness after the participants' exposure to IM Ready as proven by the increase of highly prepared respondents from 3.52 percent before their exposure to the IM Ready infomercial into 52.8 percent after their exposure to the infomercial. There was a negative weak correlation between the two as evidenced by the -0.031 correlation coefficient data obtained through using Pearson Correlation. In general, the study showed that IM Ready increased the disaster preparedness of the residents of Brgy. Kanluran Rosario Cavite. Other variables that may have affected the study such as the financial status of the family was not considered.
Tourism and mass media
Terrorism--Press coverage
070.44 / G16 2013
Impact of GMA 7's "I'm Ready" infomercial in the level disaster preparedness of the selected residents of Brgy. Kanluran, Rosario, Cavite / by Katherine Grace M. Garcia. - Indang, Cavite : Cavite State University- Main Campus, 2013. - xiii, 94 pages : illustrations ; 28 cm.
Thesis (Bachelor of Arts in Mass Communication Major in Journalism) Cavite State University.
Includes bibliographical references.
College of Arts and Sciences (CAS) College of Arts and Sciences (CAS)
GARCIA, KATHERINE GRACE M. Impact OF GMA 7's "I-M Ready" Infomercial in the Level of Disaster Preparedness of the Selected Residents of Brgy. Kanluran, Rosario, Cavite. Bachelor of Arts in Mass Communication, Cavite State University, Indang. Cavite April 2013. Ms. Angenelle Anne Ambion.
The study titled Impact OF GMA 7's "I-M Ready" Infomercial in the Level of Disaster Preparedness of the Selected Residents of Brgy. Kanluran, Rosario Cavite was conducted at Brgy. Kanluran, Rosario Cavite. The study aimed to 1) determine GMA 7's "I-M ready" level of awareness in selected homes at Brgy. Kanluran, Rosario Cavite; 2) determine the level of preparedness in terms of organized materials and standard operating procedures of the selected residents of Brgy. Kanluran, Rosario Cavite before and after their exposure to the "IM Ready” Infomercial; 3). determine the relationship between the awareness to GMA 7's "IM ready" infomercial and the level of preparedness of the selected residents in Brgy. Kanluran, Rosario, Cavite. The participants of the study were two hundred eighty -four (284) residents of Brgy. Kanluran, Rosario, Cavite. The respondents were the people who gets affected whenever a typhoon hits their area. The research instrument was a modified rating scale divided into three parts. This was designed especially to determine the level of preparedness of the selected residents of Brgy. Kanluran, Rosario, Cavite before and after their exposure to the "IM Ready" infomercial through a questionnaire that will test their knowledge regarding the IM Ready infomercial and their level of disaster preparedness before and after their exposure to the infomercial.
An interview with the Brgy. Captain was also done in order to further support the study. Three guide questions was used by the researcher in order to obtain sufficient data from the interviewer which would support the result of the survey. The results showed that one hundred sixty-seven (167) or 58.8 percent of the respondents were aware of the IM Ready infomercial. The data gathered also showed that there was an increase of disaster preparedness after the participants' exposure to IM Ready as proven by the increase of highly prepared respondents from 3.52 percent before their exposure to the IM Ready infomercial into 52.8 percent after their exposure to the infomercial. There was a negative weak correlation between the two as evidenced by the -0.031 correlation coefficient data obtained through using Pearson Correlation. In general, the study showed that IM Ready increased the disaster preparedness of the residents of Brgy. Kanluran Rosario Cavite. Other variables that may have affected the study such as the financial status of the family was not considered.
Tourism and mass media
Terrorism--Press coverage
070.44 / G16 2013