International business and trade /
Mariano, Norma Dy Lopez
International business and trade / Norma Dy Lopez-Mariano. - Manila : Rex Book Store, c2023. - 398 pages ; 26 cm - BIZ-ACCT series .
"First edition"--Front cover "OBE Outcomes-based education"--Front cover
Includes bibliographical references and index.
Evolution of International Trade -- Classical Country Based Theories of International Trade -- Modern Firm-Based Theories of International trade -- Other Theories 0n International Trade -- International Business and Trade an Overview -- Nature and Scope of International Marketing -- Global Entrepreneurship and Intrapreneurship -- Ethics and International Business and Trade -- Multicultural Marketing -- The International Monetary and Financial System.
"This textbook is aligned with the Commission on Higher Education (CHED) Memorandum Order No. 17, Series of 2017, and the subject is among the Business Administration Cove Courses. This textbook is organized around the five what, who, when, where, and why and international business and trade. The what deals with its foundation - the different theories of international business and trade-and what it covers. The who deals with the international business and trade participates The when deals with when international business and trade started and its development ... "--Back cover
9876210443769 (pbk.)
International trade
Export marketing
International business enterprises
Globalization
HF1379 / M33 2023
International business and trade / Norma Dy Lopez-Mariano. - Manila : Rex Book Store, c2023. - 398 pages ; 26 cm - BIZ-ACCT series .
"First edition"--Front cover "OBE Outcomes-based education"--Front cover
Includes bibliographical references and index.
Evolution of International Trade -- Classical Country Based Theories of International Trade -- Modern Firm-Based Theories of International trade -- Other Theories 0n International Trade -- International Business and Trade an Overview -- Nature and Scope of International Marketing -- Global Entrepreneurship and Intrapreneurship -- Ethics and International Business and Trade -- Multicultural Marketing -- The International Monetary and Financial System.
"This textbook is aligned with the Commission on Higher Education (CHED) Memorandum Order No. 17, Series of 2017, and the subject is among the Business Administration Cove Courses. This textbook is organized around the five what, who, when, where, and why and international business and trade. The what deals with its foundation - the different theories of international business and trade-and what it covers. The who deals with the international business and trade participates The when deals with when international business and trade started and its development ... "--Back cover
9876210443769 (pbk.)
International trade
Export marketing
International business enterprises
Globalization
HF1379 / M33 2023