Pragmatics online /

Scott, Kate

Pragmatics online / Kate Scott. - Abingdon, Oxon ; New York, NY : Routledge, 2022. - ix, 168 pages : illustrations (black and white) ; 25 cm - Language and digital media .

Includes bibliographical references and index.

Introducing pragmatics online -- Exploring online contexts -- The pragmatics of sharing online -- The pragmatics of tagging -- Non-verbal communication online -- The pragmatics of memes -- You won't believe what's in chapter 7! -- Researching online pragmatics.

"Pragmatics Online examines the use and interpretation of language and communication in digitally mediated contexts. It provides insight into how meaning is communicated online, with a focus on how users negotiate and navigate the constraints and resources of social media sites and other online contexts. The book introduces key concepts in the study of digital contexts and online communication, and it discusses how these can be understood from the perspective of pragmatics. Each chapter examines a different topic, and includes an overview of key research alongside original pragmatic analyses of data. Topics include sharing and liking, emoji and emotions, memes, and clickbait. Kate Scott focuses on how ideas and topics from pragmatics can be applied to mediated contexts, irrespective of the particular media. The book is an essential guide to the pragmatics of online discourse and behaviour for students and researchers working in the areas of digital pragmatics, language and media, and English language, linguistics and communication studies"-- Provided by publisher

9781138368590 (paperback)

2021035539


Pragmatics
Social media--Semiotics
Communication and technology
Interpersonal communication

P99.4 / P72Sc8 2022
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