3GE collection on business management : research methods for management /
3GE collection on business management : research methods for management /
3G E-Learning.
- New York, NY : 3G E-learning LLC, c2022.
- 325 pages : color illustrations ; 26 cm.
Includes bibliographical references and index.
Foundations of Research -- Problem Identification & Formulation -- Research Design -- Qualitative and Quantitative Research -- Measurement of Business Research -- Sampling -- Data Analysis -- Interpretation of Data and Paper Writing.
"Knowledge is power, as the saying goes. Conducting thorough research in business is an excellent strategy to learn more about your market, customers and competition. With that information in hand, you can make innovative and well-thought-out decisions to help grow your business. Methodology should not be seen as a static and boring section that lands somewhere in a piece of empirical research as a kind of mandatory duty that most researchers slightly adapt from previous work without enthusiasm. Actually, the methodology section has a lot to tell about the nature of each research project, which is inserted in a determined context and history. More than a set of procedures, rules or techniques, methodology embodies the interests, values and principles of researchers. It reveals a worldview, what reality and knowledge production means for a given group sharing the very same ontology and epistemology. If theory could be seen as the soul of a piece of research, methodology could be seen as its body, with eyes, ears, hands and a beating heart."--Back cover
9781984659842 (hardback)
Business--Research
Qualitative research
Quantitative research
HD30.4 / T41 2022
Includes bibliographical references and index.
Foundations of Research -- Problem Identification & Formulation -- Research Design -- Qualitative and Quantitative Research -- Measurement of Business Research -- Sampling -- Data Analysis -- Interpretation of Data and Paper Writing.
"Knowledge is power, as the saying goes. Conducting thorough research in business is an excellent strategy to learn more about your market, customers and competition. With that information in hand, you can make innovative and well-thought-out decisions to help grow your business. Methodology should not be seen as a static and boring section that lands somewhere in a piece of empirical research as a kind of mandatory duty that most researchers slightly adapt from previous work without enthusiasm. Actually, the methodology section has a lot to tell about the nature of each research project, which is inserted in a determined context and history. More than a set of procedures, rules or techniques, methodology embodies the interests, values and principles of researchers. It reveals a worldview, what reality and knowledge production means for a given group sharing the very same ontology and epistemology. If theory could be seen as the soul of a piece of research, methodology could be seen as its body, with eyes, ears, hands and a beating heart."--Back cover
9781984659842 (hardback)
Business--Research
Qualitative research
Quantitative research
HD30.4 / T41 2022