Effectiveness of digital transformation in the utilization of marketing strategies of micro food retail business in Cavite during COVID-19 /

Cahigas, Lyra Ele T.

Effectiveness of digital transformation in the utilization of marketing strategies of micro food retail business in Cavite during COVID-19 / by Lyra Ele T. Cahigas, Argie M. Ereno, Leunah Mhay T. Legada, and Abegail D. Viernes. - Indang, Cavite : Cavite State University- Main Campus, 2022 - xviii, 76 pages : illustrations ; 28 cm.

Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS) - Department of Management. College of Economics, Management and Development Studies (CEMDS) - Department of Management.


COVID-19 Pandemic, 2020-
Marketing strategies
Electronic commerce

658.0285 / C11 2022
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