Peer factor and its effect on the engagement and impulse buying behavior of consumers towards live streaming commerce in Cavite /
Dimapilis, Allen Cedric A.
Peer factor and its effect on the engagement and impulse buying behavior of consumers towards live streaming commerce in Cavite / by Allen Cedric A. Dimapilis, Kaye D. Lujero, Ralph Nico N. Marquez, Mikhail S. Punzalan and Audrey Faith M. Yumol. - Indang, Cavite : Cavite State University- Main Campus, 2023. - xx, 91 pages : illustrations ; 28 cm
Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS). College of Economics, Management and Development Studies (CEMDS).
Shopping--Online
Consumer behavior--Online shopping
Buying behavior--Internet shopping
Online shopping--Buying behavior
381 / D59 2023
Peer factor and its effect on the engagement and impulse buying behavior of consumers towards live streaming commerce in Cavite / by Allen Cedric A. Dimapilis, Kaye D. Lujero, Ralph Nico N. Marquez, Mikhail S. Punzalan and Audrey Faith M. Yumol. - Indang, Cavite : Cavite State University- Main Campus, 2023. - xx, 91 pages : illustrations ; 28 cm
Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS). College of Economics, Management and Development Studies (CEMDS).
Shopping--Online
Consumer behavior--Online shopping
Buying behavior--Internet shopping
Online shopping--Buying behavior
381 / D59 2023