The purchase behavior of youth through in-app purchases in mobile games /
Cenizal, Darlene Mitzi
The purchase behavior of youth through in-app purchases in mobile games / by Darlene Mitzi Cenizal, Rrvie C. Del Rosario, and Geric Renz Eusebio. - Indang, Cavite : Cavite State University- Main Campus, 2023 - xvi, 58 pages : illustrations ; 28 cm.
Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS) - Department of Management. College of Economics, Management and Development Studies (CEMDS) - Department of Management.
Mobile games--Purchases
Consumer behavior--Youth
Mobile commerce
658.083 / C33 2023
The purchase behavior of youth through in-app purchases in mobile games / by Darlene Mitzi Cenizal, Rrvie C. Del Rosario, and Geric Renz Eusebio. - Indang, Cavite : Cavite State University- Main Campus, 2023 - xvi, 58 pages : illustrations ; 28 cm.
Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS) - Department of Management. College of Economics, Management and Development Studies (CEMDS) - Department of Management.
Mobile games--Purchases
Consumer behavior--Youth
Mobile commerce
658.083 / C33 2023