Cookies from the heart /
De Vera, Sherly
Cookies from the heart / by Sherly de Vera, Jennifer Calora and Shiela May Caldit. - Indang, Cavite, Cavite State University- Main Campus, 2005. - xviii, 52 pages : illustrations ; 28 cm.
Enterprise development project (B.S.B.M.--Marketing) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS) College of Economics, Management, and Development Studies (CEMDS)
CALORA, JENNIFER G., CALDIT, SHEELA MAY R., AND DE VERA SHERLY A. Cookies from the Heart. An Enterprise Develeopment Project Report. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 2005. Adviser: Mrs. Maria Corazon A. Buena.
A three-month enterprise project was conducted in Regina Ville 2000 subdivision in Trece Martires City from November 22, 2004 to February 22, 2005. It was conducted to apply the gained knowledge of the entrepreneurs to actual business operations. Specifically, it aimed to identify and describe the different activities in the production of cookies; determine and describe the strategies in marketing the products; determine the profitability of the project; and, identify problems and recommend solutions.
The project engaged in the production and marketing of different types of cookies. The products which were sold include chocolate cookies, ube cookies and coco cookies.
Different production activities were practiced in the project. The important aspects in production were identified which include the production process, production cost per unit, volume of production as well as the volume of sales.
On the other hand, different marketing strategies were applied in the project. The Pricing strategies that were used include cost-based pricing strategy and competitor-based Pricing strategy. In promoting the products, the entrepreneurs used leaflets and banner. In distribution, majority of the consumers were final consumers composed of students, households, working mothers, relatives and friends of entrepreneurs and retailers.
The problem that was encountered by the entrepreneurs was lack of supply of raw materials. However, solution to this problem was identified by the entrepreneurs.
Within three months, the business earned a gross profit of P8,922.00 and incurred operating expenses of P7,794.69. Total sales amounted to P20,950.00 and the net income amounted to P1,127.31.
Baking
Cookies
641.7 / D49 2005
Cookies from the heart / by Sherly de Vera, Jennifer Calora and Shiela May Caldit. - Indang, Cavite, Cavite State University- Main Campus, 2005. - xviii, 52 pages : illustrations ; 28 cm.
Enterprise development project (B.S.B.M.--Marketing) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS) College of Economics, Management, and Development Studies (CEMDS)
CALORA, JENNIFER G., CALDIT, SHEELA MAY R., AND DE VERA SHERLY A. Cookies from the Heart. An Enterprise Develeopment Project Report. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 2005. Adviser: Mrs. Maria Corazon A. Buena.
A three-month enterprise project was conducted in Regina Ville 2000 subdivision in Trece Martires City from November 22, 2004 to February 22, 2005. It was conducted to apply the gained knowledge of the entrepreneurs to actual business operations. Specifically, it aimed to identify and describe the different activities in the production of cookies; determine and describe the strategies in marketing the products; determine the profitability of the project; and, identify problems and recommend solutions.
The project engaged in the production and marketing of different types of cookies. The products which were sold include chocolate cookies, ube cookies and coco cookies.
Different production activities were practiced in the project. The important aspects in production were identified which include the production process, production cost per unit, volume of production as well as the volume of sales.
On the other hand, different marketing strategies were applied in the project. The Pricing strategies that were used include cost-based pricing strategy and competitor-based Pricing strategy. In promoting the products, the entrepreneurs used leaflets and banner. In distribution, majority of the consumers were final consumers composed of students, households, working mothers, relatives and friends of entrepreneurs and retailers.
The problem that was encountered by the entrepreneurs was lack of supply of raw materials. However, solution to this problem was identified by the entrepreneurs.
Within three months, the business earned a gross profit of P8,922.00 and incurred operating expenses of P7,794.69. Total sales amounted to P20,950.00 and the net income amounted to P1,127.31.
Baking
Cookies
641.7 / D49 2005