Bread kingdom /

Asia, Eduardo A.

Bread kingdom / by Eduardo A. Asia, Marvin A. dela Cruz, Myra E. Gluda. - Indang, Cavite : Cavite State University- Main Campus, 2003. - xiv, 42 pages : illustrations ; 28 cm.

Enterprise Development Project (BSBM--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS) College of Economics, Management, and Development Studies (CEMDS)

ASIA, EDUARDO A.; DELA CRUZ, MAR'VIN, AND GLUDA MYRA E.: BREAD KINGDOM'S BAKERY. An Enterprise Development Project, Bachelor of Science in Business Management, major in Marketing. Cavite State University. Indang, Cavite. March 2003. Mr. Oliver Fauni, Adviser.
The project was conducted at Tabora Gen. E. Aguinaldo, Cavite, from November 08, 2002 to March 14, 2003. The project was named BREAD KINGDOM'S BAKERY and aimed to apply theories and principles of marketing and management in handling a bakery, describe the practices followed in producing and marketing breads, and identified the problems encountered in the operation of bakery and recommend feasible solutions. Duties and responsibilities of the three proponents were identified and performed which resulted to the smooth operation of the enterprise. The different activities in the production of Bread Kingdom's involved purchase of supplies, actual production (Baking), packaging and selling. In the operation of the enterprise, the owners started the project with an initial capital of P30,000.00. Financial aspects of the project were evaluated, the total sales amounted to P56,189.00 and net loss was P13,692.60 after four months of operation. The problems encountered by the group were no permanent baker and high cost of raw materials.




Marketing management

658.8 / As4 2003
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