Art-to-toe /

Mojica, Gladys

Art-to-toe / by Gladys Mojica, Rica Esther Perdon and Angelica Terante. - Indang, Cavite : Cavite State University-Main Campus, 2014. - xii, 71 pages : illustrations ; 28 cm.

Enterpirse Development Project (BS Business Management--Marketing Management) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS) College of Economics, Management, and Development Studies (CEMDS)

MOJICA, GLADYS S., PERDON, RICA ESTHER B., and TERANTE, ANGELICA R., Art To Toe. Enterprise Development Project. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. May 2014. Adviser: Prof. Maria Corazon A. Buena.

An Enterprise Development Project (EDP) was conducted for three months from November 14, 2013 to February 14, 2014. Generally, the business aimed to develop marketing strategies in creating unique footwear by customizing plain flat shoes; determine the probability of the business; and identify the problems encountered in marketing the products and recommend feasible solutions.

Duties, responsibilities and other decisions concerning the vital aspects of the business were jointly performed by the entrepreneurs. The activities and operations such as planning, organizing, controlling, leading, production, marketing, and finance were performed by the entrepreneurs under the partnership type of ownership. Through this operation they were able to apply their knowledge and skills in this business project. By conducting this project, they gained additional knowledge and abilities in actual business operations, such as implementation of business strategies, decision making, organizing and establishing customer relations. Information pertaining to entrepreneurial development project were gathered through actual experiences and observations.

A starting capital of P30.000.00 which was equally shared by the entrepreneurs was used in the operation of the business. The entrepreneurs encountered several problems such as poor location, customer accessibility, and unavailability of various shoe sizes.For three months, the enterprise generated a total sales of P48, 930.00; cost of sales amounting to P23, 771.61; and a gross income of P25, 158.39. After deducting the total operating expenses, a net income of P18, 138.35 was obtained from the operation.




Business enterprises

338.7 / M72 2014
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