Life insurance preferences among investors from Cavite State University /
Viado, Jemmalene O.
Life insurance preferences among investors from Cavite State University / by Jemmalene O. Viado. - Indang, Cavite : Cavite State University-Main Campus, 2016. - xii, 73 pages : illustrations ; 28 cm.
Thesis (Master in Business Administration) Cavite State University
Includes bibliographical references.
Graduate School and Open Learning College (GSOLC) Graduate School and Open Learning College (GSOLC)
VIADO, JEMMALENE O. Life Insurance Preferences among Investors from Cavite State University. Master’s Thesis. Master in Business Administration. Cavite State University, Indang, Cavite. April 2016. Adviser: Dr. Luzviminda A. Rodrin.
The aim of this study was to look into the preferences of investors in choosing a life insurance company, especially the benefits and factors that influence their decision.
Relationship between socio-demographic profile and factors affecting the preference of investors was also tested.
Data were gathered using questionnaires from 104 employees of Cavite State University -- System who were current life insurance policy holders. Percentage and mean were used to identify the benefits and factors that influence the investors towards life insurance. Chi-square test was used to test the relationship.
Based on the study, the benefits that investors expected from life insurance were to cover accidental and medical expenses, serve as long-term savings, investment and retirement fund and for long-term financial security. Further, most of the investors availed of life insurance as persuaded by agents and followed the advice of friends and relatives. Investors also prefer a life insurance company that is financially stable and well-known.
Moreover, there was a significant relationship between socio-demographic profile and factors affecting the preference of investors. Specifically, young investors preferred knowledgeable and competent sales agents. As for married investors, they looked for additional benefits of life insurance policy. A well-known life ‘insurance company was important to an investor who is a college graduate, non-academic employee, and on a contractual basis. Financial stability is important to a post graduate degree holder, academic employee, and those of permanent status.
Thus, life insurance companies should sustain and develop their rankings and financial stability in order to be more competitive.
Insurance
Investments
368 / V65 2016
Life insurance preferences among investors from Cavite State University / by Jemmalene O. Viado. - Indang, Cavite : Cavite State University-Main Campus, 2016. - xii, 73 pages : illustrations ; 28 cm.
Thesis (Master in Business Administration) Cavite State University
Includes bibliographical references.
Graduate School and Open Learning College (GSOLC) Graduate School and Open Learning College (GSOLC)
VIADO, JEMMALENE O. Life Insurance Preferences among Investors from Cavite State University. Master’s Thesis. Master in Business Administration. Cavite State University, Indang, Cavite. April 2016. Adviser: Dr. Luzviminda A. Rodrin.
The aim of this study was to look into the preferences of investors in choosing a life insurance company, especially the benefits and factors that influence their decision.
Relationship between socio-demographic profile and factors affecting the preference of investors was also tested.
Data were gathered using questionnaires from 104 employees of Cavite State University -- System who were current life insurance policy holders. Percentage and mean were used to identify the benefits and factors that influence the investors towards life insurance. Chi-square test was used to test the relationship.
Based on the study, the benefits that investors expected from life insurance were to cover accidental and medical expenses, serve as long-term savings, investment and retirement fund and for long-term financial security. Further, most of the investors availed of life insurance as persuaded by agents and followed the advice of friends and relatives. Investors also prefer a life insurance company that is financially stable and well-known.
Moreover, there was a significant relationship between socio-demographic profile and factors affecting the preference of investors. Specifically, young investors preferred knowledgeable and competent sales agents. As for married investors, they looked for additional benefits of life insurance policy. A well-known life ‘insurance company was important to an investor who is a college graduate, non-academic employee, and on a contractual basis. Financial stability is important to a post graduate degree holder, academic employee, and those of permanent status.
Thus, life insurance companies should sustain and develop their rankings and financial stability in order to be more competitive.
Insurance
Investments
368 / V65 2016