MARC details
| 000 -LEADER |
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| fixed length control field |
04230nam a2200337 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221108092430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170417s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
070.4 |
| Item number |
Ar3 2016 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Arenas, Jessa C. |
| Relator term |
author |
| 9 (RLIN) |
20258 |
| 245 10 - TITLE STATEMENT |
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| Title |
Design of printed materials and their effectiveness in promoting Cavite State University BEE program / |
| Statement of responsibility, etc. |
by Jessa C. Arenas and Sara Kristine I. Tamargo. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indang, Cavite : |
| Date of publication, distribution, etc. |
2016. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 92 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (Bachelor of Arts in Journalism) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Arts and Science (CAS) |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
ARENAS, JESSA C., TAMARGO, SARA KRISTINE 1. Design of Printed Materials and their Effectiveness in Promoting Cavite State University's Bee Program. Undergraduate Thesis. Bachelor of Arts in Journalism Cavite State University, Indang, Cavite. April 2016. Adviser: Racquel G. Agustin.<br/><br/>This study was conducted to design and test the effectiveness of promotional materials of Cavite State University's Bee Program. Specifically, the study aimed to determine the factors to consider in designing the promotional materials which are posters, stickers and tarpaulins and to identify its effectiveness to selected residents of Daine I, Daine Il, Tambo Balagbag, Tambo Kulit, Tambo llaya, and Tambo Malaki, Indang, Cavite.<br/><br/>The study used descriptive method of research. Two sets of survey questionnaire were used in the study. The first set used convenience sampling technique to conduct the pre-survey to the 120 selected residents of Daine I, Daine Il, Tambo Balagbag, Tambo Kulit, Tambo Ilaya and Tambo Malaki, Indang, Cavite. The benchmark survey consisted of statements and questions about the respondents' lifestyle, educational attainment and their perspective on print layout and presentation to determine the factors to be considered in designing the promotional materials of CvSU's Bee Program. The second set of questionnaires utilized purposive sampling technique to select the 285 respondents of the study. The questionnaire consisted of statements and questions that determined the level of effectiveness of the promotional materials. Frequency, percentage, mean and standard deviation were used in the analysis of data.<br/><br/>The researchers designed and printed promotional materials such as posters, stickers, and tarpaulins and promoted Cavite State University's Bee Program by posting the said materials in the target locations.<br/>The findings of the benchmark survey were used to determine the factors to consider in designing the promotional materials. The design of the printed materials to promote Cavite State University's Bee Program were based on the respondents' lifestyle, educational attainment and their perspective on print layout and presentation. The result of the second set of questionnaires showed that the promotional materials were effective to the selected respondents of the study.<br/><br/>Consequently, this study is being recommended to Cavite State University, specifically to the Department of Biological Sciences of College of Arts and Sciences, and Office of the Research, Extension, Continuing Education and Training Services; Cavite State University's Bee Program to use the design of printed materials made by the researchers; to AB Journalism students; to the future researchers; and to the community to attend seminars and trainings like Cavite State University's Bee Program |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted copy to the University Library. |
| Date of acquisition |
02/14/2017 |
| Accession number |
T-6231 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Journalism |
| 9 (RLIN) |
1388 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Promotions |
| 9 (RLIN) |
10376 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| 9 (RLIN) |
2381 |
| Course or Program |
Bachelor of Arts in Journalism |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tamargo, Sara Kristine I. |
| 9 (RLIN) |
20259 |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Agustin, Racquel G. |
| 9 (RLIN) |
2977 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=7885da0243422e3e088398930ed0355d">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=7885da0243422e3e088398930ed0355d</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
