MARC details
| 000 -LEADER |
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| fixed length control field |
04500nam a2200337 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221122091214.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170904s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
641.8 |
| Item number |
An7 2016 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Anonuevo, Shane Rhens N. |
| 9 (RLIN) |
16695 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Coffee preference and consumption of college students in selected universities and colleges in Cavite / |
| Statement of responsibility, etc. |
by Shane Rhens N, A�onuevo. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Date of publication, distribution, etc. |
2016. |
| Name of publisher, distributor, etc. |
Cavite State University - Main Campus |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xvi, 66 pages : |
| Dimensions |
28 cm. |
| Other physical details |
illustrations ; |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (BS Business Management--Marketing Management) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
ANONUEVO, SHANE RHENS N., CHUA, DARLENE ANNE A. and TOPACIO, DIVINE GRACE C., Coffee Preference and Consumption of College Students in Selected Universities and Colleges in Cavite. B.S. Thesis Bachelor of Science in Business Management major in Marketing Management. Cavite State University. Indang Cavite. April 2016. Adviser: Ms. Mailah M. Ulep. <br/>This study was conducted for the purpose of determining the preference and consumption of coffee by college students in selected universities in Cavite. This study aimed primarily to describe the socio-economic characteristics of students who drinks coffee, determined the preferences of students when it comes to: type of coffee, serving of coffee, taste of coffee, packaging of coffee and food usually paired with coffee, determined the students consumption pattern when it comes to: average consumption of coffee, season of the year when they drink coffee, time of the day when drinking coffee, amount of money spent for each cup of coffee and consumption as driven by advertisements and celebrity endorsement, determined the relationship of socio-economic characteristics between the consumption pattern and preference of students in coffee drinks and know the differences of students enrolled in state-run and private universities with regards to coffee drinks. This study was conducted in 21 universities and college in Cavite. A total of 600 respondents were chosen using quota and purposive sampling technique. Data is collected through personal interview with the aid of survey questionnaires and were analysed using frequency count, mean and percentage. Chi-square test was used to determine the relationship between socio-economic characteristics towards consumption pattern and preferences for coffee drinks by the students.<br/>There was almost equivalent number of male (56%) and female (44%) participants whose age ranged from 19-20 (59%). Findings of the study revealed that majority of the respondents preferred instant coffee over brewed coffee and majority of them preferred (1) Nescafe (73%), (2) Kopiko (65%) and (3) Great Taste (46%) as their top 3 preferred brand of coffee drinks. Among the brewed coffee drinkers, 3% preferred Arabica, 2% preferred Robusta and 1% preferred Kapeng Barako brand of brewed coffee. Most of the students preferred hot preparation of coffee. However, students also preferred moderately sweet and mild bitter taste of coffee. The study also found that age, sex and daily allowance had a significant relationship on the students' consumption patterns and preferences in drinking coffee. <br/>However, the study also showed that celebrity endorser had a significant difference between state run and private universities while type of coffee, preparation of coffee, level of bitter taste, season, level of sweetness, who usually buys the coffee, average i consumption for coffee, impact of advertisement and money spend on each cup of coffee did not have significant difference between state run and private universities. <br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
04-24-2016 |
| Accession number |
T-6493 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Coffee |
| 9 (RLIN) |
3553 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Chua, Darlene Anne A. |
| 9 (RLIN) |
16696 |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Topacio, Divine Grace C |
| 9 (RLIN) |
16697 |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ulep, Mailah M. |
| 9 (RLIN) |
1509 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=aa890afed48c47cb39a2999403d4870a">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=aa890afed48c47cb39a2999403d4870a</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
