MARC details
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05112nam a2200385 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20230929132000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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181121s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8342 |
| Item number |
Ay1 2017 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Ayad, Czarina Andrea M. |
| 9 (RLIN) |
24077 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Influence of social media on the buying process of college students in selected universities in Cavite / |
| Statement of responsibility, etc. |
by Czarina Andrea M. Ayad, Catherine S. Bantola and Kym Irish G. Dejucos. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Date of publication, distribution, etc. |
2017. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiv, 76 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
AYAD, CZARINA ANDREA M. BANTOLA, CATHERINE S. DEJUCOS, KYM IRISH G. Influence of Social Media on the Buying Process of College Students in Selected Universities in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. May 2017. Adviser: Prof. Gener T. Cueno.<br/><br/>The study was administered in selected universities in Cavite from February to April 2017. This study was conducted to determine the influence of social media on the buying process of college students in selected universities in Cavite. Specifically it aimed to describe the socio-demographic profile such as age, course and sex; to determine their social media consumption in terms of their hours of internet usage, social media platforms used, device used to access internet and following brand on social media; to determine the influence of social media each stages of the buying process; to determine the significant difference on the social media consumption based on socio-demographic profile; the significant difference on social media’s influence on each stages in the consumer’s buying process; and to determine the significant difference on social media’s influence on the buying process based on socio-demographic profile.<br/><br/>The study used survey questionnaires to gather data from 275 students- participants in selected universities in Cavite namely, Cavite State University (Main- campus), De La Salle University-Dasmarifias and Far Eastern University-Silang. Frequency, Mean, Standard Deviation, Spearman Rank Correlation Coefficient, Point Biserial Correlation Coefficient, Chi-square, Friedman Statistics, Kruskall Wallis, and Mann Whitney Statistics were employed in the statistical analysis.<br/><br/>The study found out that most of the respondents were 19 year old females taking up Hospitality related courses. The study revealed that social networking sites were the<br/>most commonly used platform by the respondents spending four to six hours a day. Majority of the respondents prefer to use smart phones as device to access the internet. In addition, most of the respondents follow brands on social media.<br/><br/>Results revealed that among all the stages of the buying process, information search and purchase decision stage were mostly influenced by social media. Results showed that hours spent on the internet has a significant relationship with age of the respondents. Sex has significant difference with microblogging. It may imply that majority of the female respondents have accounts or use microblogging more compared to male. There is a significant difference between the courses of the respondents and the brands they follow on the social media. On the social media’s influence on each stage of<br/>the buying process results revealed that information search stage, purchase decision and post-purchase decision are significantly different among other stages. The study showed that there is a significant difference on the social media’s influence on the information search stage based on sex. The study also revealed that there is significant difference on the problem recognition stage based on the courses. Evaluation search stage of all courses is influenced by social media; however, there is a significant difference between Engineering courses and Communication Science courses.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted copy to the University Library. |
| Date of acquisition |
08/31/2017 |
| Accession number |
T-6976 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Consumer behavior |
| 9 (RLIN) |
3354 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Online social networks |
| 9 (RLIN) |
2974 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Consumer |
| 9 (RLIN) |
14212 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Customer relations |
| 9 (RLIN) |
480 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Consumption (Economics) |
| 9 (RLIN) |
3716 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Bantola, Catherine S. |
| Relator term |
author |
| 9 (RLIN) |
24079 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Dejucos, Kym Irish G. |
| Relator term |
author |
| 9 (RLIN) |
24080 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Cueno, Gener T. |
| Relator term |
adviser |
| 9 (RLIN) |
2434 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=14adc45c39b1666ccfe21f5646df8148">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=14adc45c39b1666ccfe21f5646df8148</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
