Integrated direct marketing : (Record no. 22677)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00558nam a2200145 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20201029161441.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 070214s19uu xx 00 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0844233498 |
100 10 - MAIN ENTRY--PERSONAL NAME | |
Personal name | Roman, Ernan |
245 10 - TITLE STATEMENT | |
Title | Integrated direct marketing : |
Remainder of title | the cutting strategy for synchronizing advertising, direct mail, telemarketing, and field sales / |
Statement of responsibility, etc. | Ernan Roman. |
260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Lincolnwood, Ill. : |
Name of publisher, distributor, etc. | NTC Business Books, |
Date of publication, distribution, etc. | c1995. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 223p. : ill. ; 23 cm. |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Direct marketing. |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Barcode | Date last seen | Price effective from | Koha item type | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Room Use Section | 10/29/2020 | Fund 164 | HF5415.126 | R66 | 1995 | 24625 | 10/29/2020 | 10/29/2020 | Books | mma |