Marketing : (Record no. 23254)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00519nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201029161505.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170207s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 039578574 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | concepts and strategies / |
| Statement of responsibility, etc. | William M. Pride. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 666 p. : col. ill. ; 26 |
| 500 ## - GENERAL NOTE | |
| General note | Glossary : p. 606-622. References : p. 623-641. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Room Use Section | 10/29/2020 | HF5415 | P93 | 1997 | 14830 | 10/29/2020 | 10/29/2020 | Books | ecr |